How Surviving an MLM Scheme Made me a Better Story SELLER with Mackenzie Heflin

Updated: Jun 6

"I'm not an influencer, I'm a business owner. So I'm not trying to just have random stories out there for no reason. I need to market myself in a way that grows my business in a way that my business is what I want it to be."

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Rain Bennett and Zach Green of Be Alive on The Storytelling Lab podcast.

Do you wish you understood how to create simple content that actually SELLS?

Then you need to listen to this social media storytelling creator.

Mackenzie Heflin is a content creator specializing in building online communities through strategic storytelling.

I found her on TikTok and have been blown away by how simple she makes it.

With a background in network marketing, she gained valuable experience in community development and the impact of authentic storytelling.

Now she applies that knowledge to selling her story.

Mackenzie's successful transition across different social media platforms, from Facebook to TikTok, shows her versatility in applying storytelling methods to both written and video content.

In this episode, Mackenzie discusses how to:

Understand how to create content like a business owner should, instead of an influencer
Use psychological hacks in your stories to keep your followers engaged
Learn how to actually sell to the community that you've cultivated

Mastering the Transition

Transitioning from writing to video content can be challenging, but Mackenzie's journey showcases the importance of adaptability and strategic storytelling.

By embracing TikTok and adapting her storytelling style, she found success in engaging her audience and growing her business on social media.

Neal Foard, Small Kindesses Aren't Loud But They Echo Forever

Community Building 101

Building a community is essential for business growth, as Mackenzie experienced firsthand with the success of her Facebook group.

Her story emphasizes the impact of dedicated audiences and the need for authenticity in content creation to foster a strong and loyal community on social media platforms.

Unleashing the Power of Story

Mackenzie's insights on the power of storytelling in marketing and business highlight the importance of aligning personal stories with brand narratives.

By prioritizing authenticity and strategic intent, individuals can leverage storytelling to build trust, authority, and ultimately drive business growth through relatable and engaging content on social media.

"I'm not a business influencer, I'm a business owner. So I'm not trying to just have random stories out there for no reason. I need to market myself in a way that grows my business in a way that my business is what I want it to be."

- Mackenzie Heflin

If you're struggling to understand how to turn your story into a loyal following that pays you, this is the episode for you!

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Some of the highlights of our conversation:

00:00:02 - Introduction and Storytelling Discovery
00:03:08 - MLM Experience and Content Writing
00:07:45 - Business Challenges and Transition to Instagram
00:09:49 - Embracing TikTok for Content Creation
00:13:30 - Value of Community and Personal Writing Style
00:14:44 - Structuring Content for Short-Form Videos
00:16:46 - Creating Digestible Content
00:18:34 - Marketing and Sales Approach
00:23:11 - Niche and Storytelling
00:29:08 - The Impact of Authentic Storytelling on Creativity
00:30:26 - Ideal Client and Shared Experiences
00:31:35 - Selling Your Story to a Committed Community
00:35:45 - The Art of Rogue Content and Variety in Storytelling
00:40:24 - Evolving Business Offerings and Building a Business Based on Storytelling
00:43:45 - Trusting Yourself in the Business Mindset
00:44:26 - Understanding Yourself for Success
00:45:23 - Going Viral and Building Community
00:46:41 - Shifting Mindset from Virality to Authenticity
00:47:48 - Embracing the Present and Future Uncertainty