Are you tired of struggling to generate earned media attention? Have you fallen victim to these common myths about crafting a personal and professional PR story? Myth #1: You need celebrity status to get noticed. Myth #2: A press release is all it takes for successful media exposure. Myth #3: PR is too expensive for small businesses. But fear not, Kayley Hamilton is here to share the truth and help you take your media game to the next level.
Kayley Hamilton, the founder of KAYLEY Media, is a PR expert with a keen eye for crafting compelling stories that generate media exposure. Her background in entertainment news has given her valuable experience in understanding what makes a story resonate with audiences and journalists alike.
Now, Kayley is passionate about helping entrepreneurs craft their own stories to generate earned media attention and grow their businesses. With a track record of helping clients land features in major outlets, Kayley knows what it takes to make a splash in the PR world. Prepare to learn from someone who's mastered the art of storytelling for maximum media impact.
In this episode, you will learn how to:
Grasp the nuances of the earned digital media landscape and capitalize on its benefits.
Tackle apprehensions and modify viewpoints for a triumphant presence in the media arena.
Harness the art of storytelling to uplift your brand and engage with the desired audience effectively.
Cultivate self-assurance and vanquish fear through Kayley's "FPL" method.
Create and share a captivating personal and professional PR story to achieve media exposure success.
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Attention-grabbing PR stories are the lifeblood of successful entrepreneurship.
To get ahead in an increasingly competitive market, it's not enough to simply have a great product or service—you need to build a buzz around your business that resonates with your target audience.
This means mastering the art of storytelling and generating earned media coverage through a well-planned PR campaign.
Focusing on talking points and ideas that showcase your unique value proposition, you can turn your business into a newsworthy success story that catches the eye of influential media outlets and grabs the attention of potential customers.
But there's a problem for founders, small brands, and solopreneurs: traditionally, earned media outlets have only been reserved for big-named brands and are usually guarded by some mysterious gatekeepers they cannot penetrate.
If that sounds like you, don't worry. I have good news!
Kayley Hamilton is an enthusiastic PR expert with a keen eye for crafting compelling stories that generate media exposure. With a background in entertainment news and a true passion for helping entrepreneurs share their stories, Kayley is the perfect guide for anyone looking to step into the limelight.
And I had her on my show.
Having helped countless clients build their credibility and gain attention from top-tier outlets, Kayley understands what it takes to create an impactful personal and professional story that resonates with audiences.
In this episode of The Storytelling Lab, you will learn from a pro who's seen firsthand the power of a well-told story in the world of public relations.
Here are the steps Kayley suggests to craft a compelling PR story that generates organic earned media:
Identify your unique selling points, achievements, or qualities ("Name Drop!").
Develop a consistent and authentic personal brand.
Research competitors' media exposure to identify potential outlets.
Use the "FPL Method"
Fantasize + Feel
Plan + Push
Learn + Let Go
Use the knowledge of "distant mentors" to learn from and grow fast.
"Rather than thinking, 'I'm getting media exposure just to highlight myself,' it's more so like, 'I'm getting media exposure to provide value and make an impact and reach people who are waiting to hear from me. Who's out there, who needs to hear from me, who needs to hear my story, resonate with my journey, who I can inspire...?'" - Kayley Hamilton
If you want big-name media attention as a small brand or business, this is the episode for you!
Other episodes you'll enjoy: 1. Your Story is Your Unfair Advantage with PATRICE POLTZER
3. Marketing and Selling Yourself as a Speaker with LARRY LONG, JR. Loved this episode? Leave us a review and rating here:
Some of the highlights of our conversation:
00:01:57 - What is Earned Media 00:05:25 - How has Earned Media Changed 00:08:36 - Accessibility of Show Hosts and People with a Platform 00:11:13 - Niche Audiences and Biggest ROI 00:14:25 - Overcoming Ego and Maximizing Opportunities 00:15:20 - Balancing Big Dreams with Smaller Opportunities 00:21:03 - Life-Shifting Moments and Perceptions 00:24:16 - Magical Moments in Entertainment 00:29:53 - The Power of Personal Branding 00:28:29 - The Opportunity in Small to Medium Podcasts 00:31:19 - Overcoming Shyness 00:34:35 - The "FPL Method" - What It Is and How to Use It 00:36:52 - The Importance of Letting Go 00:39:33 - Allowing Space for Growth 00:43:03 - Crafting Your PR Story 00:45:03 - How to Become Known as a Thought Leader 00:47:03 - Leveraging PR without Resources 00:49:00 - Building Relationships with the Right People
As always, I hope you enjoy the episode!
Peace and Love,
Rain
Follow Kayley on:
Or visit KAYLEY Media's website HERE!
For more storytelling tips and tricks,
Visit my website rainbennett.com, or
Follow me on TikTok @rainbennett_storycoach
Follow me on Twitter @rainbennett
Follow me on Instagram @rainbennett
Follow me on Facebook @thestorytellinglab
Subscribe to my Youtube Channel
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